#109 Adi Dassler (Adidas)

At a time when money and sports were still two separate worlds. The most admired athletes and soccer players enjoy dropping by in the small Bavarian town for a chat with Adi Dasler. The ingenious German cobbler behind Adidas. On the other side of the small river that runs through the town, the guests were just as impressive. Just after the war, Rudolf Dasler had walked over after a blazing fight with his brother Adi.

And set up Puma. A competing brand. Their feud shaped the modern sports business, giving rise to corruption and ever increasing financial stakes. Про северо декадж. The Bickering Dossler brothers ruled over the sports business.

From their medieval village. Their shoes featured in nearly all the emblematic pictures of sports history. The Americans started hijacking the business in the eighties. When the sons of Adi and Rudolph were spending most of their time fighting each other. distracted by their own devious rivalry.

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