#30 Margaret Heffernan: Collaboration and Competition

Welcome to the Furnum Street podcast called The Knowledge Project. I'm your host, Shane Parrish. The curator behind the Fernham Street blog. Which is an online community focused on mastering the best of what other people have already figured out. The Knowledge Project is where we talk with interesting people to uncover frameworks you can use to learn more in less time.

Make better decisions and live a happier and more meaningful life. Margaret Heffernan is on the show today. The former CEO of Five Businesses, she's learned how human thought patterns lead us astray. She's the author of a book called Willful Blindness, which examines why businesses and the people who run them ignore the obvious and the resulting consequences, as well as a book called Beyond Measure. which looks at how tiny changes can make a ginormous impact. Enjoy the conversation.

First of all, you wrote a book called Beyond Measure, which looks at how tiny changes lead to big changes. What one reviewer on Amazon said was this book is filled with specific and meaningful examples. of how to transform the work environment in order to improve not only performance and outcomes But also the collective and individual experiences of all employees. Let me begin with this. I'd like to hear about The smallest change you've seen make the largest difference.

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