How Do I Attract My Ideal Audience?

Hey, hey, you are listening to Ask Liz, the many episodes of the Smart Passive Income podcast where you literally ask Liz, hey, that's me. Anything you want really about business, lifestyle, lifestyle design, entrepreneurship, making money, saving money, creating actual smart passive income, all of that. You ask it, I answer it. So let's get into today's episode. Hey Liz, it's April Roga.

My husband Roy and I are creating a search engine for entrepreneurs and the core problem we solve is for female entrepreneurs. We're at an impasse on our marketing message. Should we lead with female entrepreneurs or just entrepreneurs? Our movement's primarily relational, not transactional initially, which is why we're focused on women. We believe leading with a universal term could attract a primarily transactional person that we don't want, but we also don't want to explicitly exclude men who might align with our relational approach.

Again, initially. So Liz, how would you handle this messaging dilemma? Thank you. Okay, April, I really like this question because I don't actually think that you have a dilemma at all. If you want to attract women, just say that.

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