What the EV Industry’s Challenges Reveal About Innovation and Regulation
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I'm Kurt Nickish. Innovation often happens slowly and then all at once. That's the felt reality of disruptive innovation. Basically, if a big company doesn't watch out, a startup can come in with a new, inferior offering. Ignored long enough, that upstart can improve its product. And eventually, seemingly suddenly.
Put the incumbent out of business. That phenomenon is well understood now. What's hard is getting the timing right. You move too quickly to the new tech, and customers aren't there yet? You're out of luck.
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