Consumers don’t trust AI advice. They turn to it anyway.

There are many sources that are being used to form LLM responses, which is creating both I think the lack of trust in these sources as well as real challenges for our clients is they're trying to make sure that their claims and that their perspectives on their brands are getting out to their consumers. That's McKinsey senior partner, Danielle Bozard. What's it gonna take to influence the consumer decision making journey given the surprisingly low level of trust many people have in social media and gen AI? Danielle joins me and McKinsey's senior partner Clarice Magnan to get into McKinsey's

Latest research about the state of the consumer. This episode comes from our McKinse Live webinar series. This is the McKinse Podcast, where we help you make sense out of the world's toughest business challenges. I'm your host for today, Lucia Rahili. Mm. Danielle and Clarice, welcome to McKinsey Live.

Thank you so much for having us. Danielle. Let's start with some context. Yes, many people are watching their wallets. But many of us are also engaging in new kinds of behavior, asking bots what to buy, exploring new brands on Instagram, TikTok, comparing our sleep scores.

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