Rose Blumkin: Women of Berkshire Hathaway [Outliers]

It's the nineteen fifties in Omaha. Three well paid Mohawk carpet attorneys square off against a four foot ten immigrant widow named Rose Blumpkin. They accuse her of one outrageous act. Selling carpet at prices ordinary people can afford. I picture her standing there adjusting her glasses, then telling the judge in a thick Russian accent.

Judge, I sell everything 10% above cost. What's wrong with giving my customers a good deal? I know what it's like to be poor. Silence. And then the gavel comes down.

Case dismissed. The next morning that same judge walks into Rose's basement store. And buys fourteen hundred dollars worth of carpet. It's the first of many miracles at Nebraska Furniture Mark. Miracles born of one stubborn motto.

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