Why One Challenge Beats Ten (with Zakhar Azatian)

Quick one first. There's a word we lost somewhere between the factory and the laptop. My new book is called Productiveness, and mikevardi.com slash productiveness is where you can get it. Okay, in we go. I'm gonna say Zach, like you said, right out of the Zach is to do that.

So we'll we'll just get into it. Uh, thanks so much for joining us on the podcast today and having a productive conversation with me. Thank you for having me. Great to see you. So first off, um, I wanted to kind of dive into this idea of uh challenges and what what you you've I mean you've you're a founder, you you've built many things.

Um, and the most recent thing that I'm looking at right now is Be Hard, which is uh, which, and we'll we'll get into that in a minute. But can you talk to me about some of the the challenges that you've faced uh kind of in your in your career as you've as you've made your way through, not just it both personally and professionally. But also what are some of the things that you felt have helped you with those challenges and have maybe kind of directed you to this new venture of yours? Oh, there are so many challenges I have been through, to be honest. Yeah.

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