Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

The last thing I want is to be convincing anybody they should buy my product. I hate that feeling. We're in that trust recession. It's not going away. People don't want to feel that pressure, the urgency.

It just, it doesn't work like it used to. But I really think of it more like a recipe for readiness. When we can create curiosity and when we can spark desire, instead of making someone feel like, okay, they're pressured to buy, and when people can feel feel that energy, they want to buy more from you. My guest today is a dear friend of mine. One of them goes, that one over there, she's big money.

And it was my guest today. Her name is Amy Porterfield. Amy Porterville, the ever-amazing best-selling author of two weeks' notice, Miss Amy Porterfield. What if your next launch felt completely different? What if instead of scrambling to hit your goals in the final hours, sending those last chance emails and hoping people buy, your audience was already excited, already warmed up, already asking you, when can I sign up?

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