SPI 847: The 2025 Product Launch Formula with Jeff and Dan Walker
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Every niche has got lots of competition. Didn't used to be that way five years ago. So there's so much competition and now with AI and the people's ability to create passable sales copy with AI, competition's just gotten that much harder. The thing that's working right now that feels like it will continue to work is to go deeper with fewer people, like build deeper connections. and be able to, you know, understand who your avatar is, who your persona is, who you're trying to reach, and how you're going to change their life, and then just going deeper and deeper with those folks.
Today I have a legend on the podcast. But not only do I have a legend, but I have his son who works with this legend as well and is becoming legendary in his own right in the company that he is in. I'm speaking about none other than Jeff Walker, and if you've heard that name before, but maybe can't quite put a pin on exactly who that is, this is the founder of the Product Launch Formula, where PLF, and Jeff and his son Dan are on, and it was actually a super fun episode to record because Jeff and Dan both have never done an interview together, so I was able to ask some questions about what that was like and a little bit of history behind how Jeff taught Dan to be an amazing copywriter at a young age. and things like that.
But if you don't know what the product launch formula is, you're going to get very familiar with this. But it is for over two decades become kind of a framework or a system by which people have had massive launches, a formula for launching a product. And we've adopted a little bit of that here at SPI, but and it's changed. It's you know, adapted to the times.
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