#82 David Ogilvy (Ogilvy on Advertising)

I do not regard advertising as entertainment or an art form. But it's a medium of information. When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product. In my Confessions of an Advertising Man published in nineteen sixty three,

I told the story of how Ogy and Mather came into existence. And set forth the principles on which our early success had been based. Our principles seem to work. But I am now so old that a French magazine lists me as the only survivor among a group of men who contributed to the industrial revolution.

Alongside Adam Smith. Edison Carl Marks. Rockefeller, Ford, and Keynes. Does old age disqualify me from writing about advertising in today's world?

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