transcript · 11,127 words

If you want a rich life, watch this before 2026

Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

That is un Friggin' believable. That made me cry. This is Jesse Itler and he's got the craziest resume you've ever seen. He sold a private jet company to Warren Buffett, he helped build Zico Coconut Water, and he's the only guy who can say that 50 Cent was his intern. But I don't admire Jesse just because he's rich financially. I admire him because he leads such a rich life. He runs these crazy endurance races, he goes on adventures with his friends, and I've always wondered, how does one guy do so much?

As Jesse says, we don't lack time, we lack a system. So that's why I'm here, at his house today, to learn the exact system that he uses to plan his year. I feel like I could rule the world, I know I could be what I want to. I'm putting my law in it like my day song. Okay, but look. Jesse. Teach me how to play on my game. Listen, this is so exciting, man. Thanks for being here. Yeah, I mean, first of all, before we even get started, I think it's just really important to talk about why we're here. I don't take years lightly.

You know, we don't get a lot of them. And we're all so busy. And I feel like in general most people plan their life around work. And I think it's really important to plan

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