Dr. Squatch: Jack Haldrup. From a Closet Full of Soap to a $1.5 Billion Brand

I bought maybe four or five hundred bars of soap. To start with, literally had it on a shelf in my closet. My mom took over The shipping department. She did it out of my old childhood. bedroom, which is pretty cool. There was a point where my dad called me and was like, Hey, you need to find a fulfillment center so I can have my wife back.

Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements. They built. I'm Guy Raz and on the show today, how a burned out consultant. Trip to the farmer's market and a viral ad combine to turn a natural soap side hustle into a 1.5 billion dollar brand.

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