HIGHLIGHTS: Jesper Brodin - CEO of IKEA
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Hi everybody, tune in to this short version of the podcast, which we do every Friday. For the long version, tune in on Wednesdays. Hi everybody, I'm Nikola Tangen, the CEO of the Norwegian Sovereign Wealth Fund, and today I'm really thrilled to welcome Jesper Burudin, the CEO of IKEA. Now, IKEA, as you know, runs these iconic blue and yellow stores. that had uh that have transformed perhaps your living room, but for sure, homes worldwide.
And they brought a slice of Scandinavian design to almost 900 million visitors every year. Wow. That's quite something. Well, that's quite something. Thank you for the opportunity, uh Nikolai to be part of uh this uh incredible podcast and and thank you for doing the commercial for IKEA so I don't have to.
Yes, but I would love just to go uh visiting a store with you. So can we just uh put on our customer hat and let's go into an IKEA store. So we enter the door. What is the first thing we see?
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