The Brain Behind Brands with Leslie Zane: An EOFire Classic from 2021
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Yeah. B Shake the Room Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week. Today we're pulling a classic episode from the archives and we'll be breaking down the brain behind brands. To drop these value bombs, I brought Leslie Zayn into EO Fire Studios. Known in the industry as The Brain Behind Brands, Leslie has turned the marketing industry on its head. She is changing the way companies do marketing through her unique expertise applying behavioral science to change instinctive brand behavior. And was the first brand consulting firm founded by a woman. In today's Foundation, we'll talk about how you don't need a lot of money to be successful. You need expertise and how when you harness the power of instincts, you work with the brain instead of against it and don't follow the classic marketing rules. Following them is a recipe for slow growth. And
Oh, so much more. And a big thank you for sponsors in today's episode is Leslie and our sponsors. If you've ever considered launching a show on YouTube, I may have the solution for you after launching a very successful show on YouTube in 2024. Micro Strategy today. I've learned a lot on what it takes to create a successful show and have launched a one-on-one mentorship program called YouTube One Hundred. If you want to jump on a call and learn more about this program, shoot me an email, John at EOFire.com. This is the year of YouTube. Let's go. Leslie, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Thanks so much for having me, John. Appreciate it.
Um There's a belief out there that you have to invest a lot of money to be successful. That money begets success. I think that's a huge myth. You don't need a lot of money to be successful.
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