SPI 937: Why Personal Brands Are Winning in 2026 with Chandler Bolt

That's the first test is can I scale it beyond just me helping the person in a one-on-one setting to a group setting? And then I think the next test is, well, can I scale it beyond me helping them to someone I've trained helping a group of people? That's the difference that made the difference for me. And so we've done probably 80 million or so in the last decade. And that's why.

For me, it comes down to good people and good process. But then I think something clicked about a year or so ago and I realized that there were all these people in the internet marketing world that had significantly less business acumen than I did, but they were the ones that were getting all the opportunities because the person who's most visible gets the most opportunities. I was the anti-personal brand guy. I started my first Instagram like nine months ago. That's how anti-personal brand I was.

I mean, I just had a Facebook and a LinkedIn, but now we're investing a lot more, obviously, in that, building the channel revolt brand all around scaling to eight figures and then on the self-publishing.com side of things as well. Yo, we have an amazing storyline today. Somebody who had built a business to eight figures. and coming back and going, you know what? I should finally start my Instagram.

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