transcript · 14,410 words

This guy built a $1B+ brand in 3 years. The product? You'd never guess

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Zero to over a billion dollars in 32 months is maniacal. We're quite literally just getting started. Where do you think is that gap to really jump from average or good to great? If you want to have the greatest odds of success, it's by creating a new format. New formats win. You obviously spotted one really great opportunity. I'm curious what other opportunity you spotted. I think there's an idea that no one else is gonna be able to run it. That is a$10 billion business idea. You should just say it now and we'll bleep it out. We'll talk about that. I think that's the biggest opportunity for founders. What are the inputs necessary to get to$100 million in revenue for an Ecom brand in three years? Here's what I'll say. I feel like I can rule the world, I know I can be what I want to I'll put my all in it like my day's all on the road, let's travel to the city. Three things I'd love for you to deliver. One, I wanna know the origin story, like how the hell did you have the idea and why did you have the confidence in the idea we're gonna go there.

Two is You sent us a thing about your marketing funnel, which is like you know, what does world class marketing look like in this scenario? And then the last part I wanna riff with you brainstorm on like Where to from here. You obviously spotted one really great opportunity. I'm curious what other opportunities you spot. Yeah, let's do it.

Okay, sweet. Um Dude, I've been I've been taking groons for I don't know, six six to twelve months now because it's Like it's basically Like eating candy. Of gummy bears and then you eat them and then you're like, I just had vegetables. Totally. I hate gummy bears, but I I think I just had vegetables, maybe. Totally. And so I want to know, where were you sitting when you were like, you know what?

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