20VC: The $BN Greenoaks Backed Protein Bar | Hitting $100M Revenues in David's First Year: Lessons & Mistakes | $0 to $600M: The Untold RXBAR Story | Product-Market-Fit, Pricing, Branding: What Every Founder Gets Wrong Today with Peter Rahal
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This is 20VC with me, Harry Stebbings. Now, there is a fun fact that very few people know about me. I am probably the biggest nerd when it comes to protein bars, and I saw David protein bars. Now, these are the highest protein to calorie ratioed protein bars on the market. And so I looked into it, and then I saw that my good friend Neil Mater and Greenoaks were investing.
And then I saw that it was founded by Peter Rahull. Peter is an incredible entrepreneur. He founded RX Bar before, taking it from his mum's basement with a 10K start, growing it into a household brand, and then selling it to Kellogg for $600 million. And then with David, he's raised $85 million from Greenoes, Peter O'Theer, Andrew Huberman, and in their first year alone, they're gonna do $100 million in revenue. This was an incredible discussion and I'm so excited to bring it to you.
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