All episodes of The Smart Passive Income Online Business and Blogging Podcast

The Smart Passive Income Online Business and Blogging Podcast · 2025-11-12 · 24 min · 4,457 words

SPI 901: How I Went Against My Own Advice and Got 1B+ Views

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

I was wrong. I was wrong. And it was mostly because I didn't know. I hadn't experienced it yet. What am I talking about?

Well, to set this up, I'm gonna play part of a presentation that I gave in front of almost a thousand people in San Diego a couple years ago. This was 2024 at social media marketing world. And I gave a presentation about long form video versus Short form video. So I'm gonna play this clip and then I'll come back after and tell you where I was wrong.

Well, I think it's amazing for reach. The algorithms on TikTok and Instagram reels and shorts often can be mind-blowing. But I do feel like as far as the user experience is concerned, short form is kind of like a snack. Right? It's kind of like, okay, that's yummy.

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