Beauty, redefined
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If we look at brands that are really getting attention. It tends to be ones that Have a way of tapping into the culture. And have something that is Quite distinct and easily recognizable.
And that in some cases can be visual. But in other cases, it can be much more about something surprising or novel in it. So things like ingredients that you wouldn't expect. Like snail mucin, which has actually been around for a while, but is somewhat new to the West. You just heard from McKinsey partner Sarah Hudson. We recently published a State of Beauty report, and Sarah joins me and McKinsey partner Alexis Wolfer to talk about The trends and changing attitudes influencing the beauty industry. This is the McKinse Podcast, where we help you make sense out of the world's toughest business challenges.
I'm your host for today, Lucia Rahili. Alexis and Sarah, welcome to the McKinsey Podcast. Thanks for having us. Thank you for having us. So I'm gonna confess something to you, which is that I'm kind of hopeless. with makeup. A friend of mine recently was laughing about a time
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