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HBR IdeaCast · 2025-11-04 · 31 min · 5,562 words

Wikipedia Cofounder Jimmy Wales on How to Build Trust

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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Alison Beard. And I'm Adi Ignatius, and this is the HBR Idea cast.

So Adi, picture a moment when a new source of information comes online. turns into a go-to for people everywhere, sometimes to the chagrin of professors and bosses, but becomes a household name and really changes the internet. So we're doing AI again. Actually I am talking about Wikipedia, the online crowdsourced encyclopedia, which for a long time generated a lot of skepticism, but today is actually seen as a pretty trusted source of information. It's an example of an organization that

actually created something positive on the internet. And my guest today is the co-founder of Wikipedia, Jimmy Wales. Interesting. So I interviewed Jimmy Wales years ago when I was at Time magazine and Wikipedia was just getting established. And I actually tried to challenge him.

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