What's Working Now: Memberships That Scale Without Burnout with Stu McLaren

Hey there. Welcome to the Amy Porterfield Show. So for everybody that's in the beginning stages, if you're like, I need to wait until this, I need to wait until that, hear me when I say this. Stop waiting. Get out of your own way.

Like the best thing that you can do is to validate your idea as quickly as possible. The way you do that is you just float it out there to your audience. I remember like it was yesterday, the very first time somebody enrolled. in my membership like the very first person so we're talking memberships today and I want to take you back many many years ago when I launched my membership Momentum and I launched it at a live event it had to have been 2019 because that that was the last time I did a really big live event in San Diego and we invited people to a special VIP lunch people that qualified for my membership and Actually, Stu, my guest today, was on stage with me at this special, I think it was a breakfast, a special breakfast, and we got to talk about why I created it.

And then we officially opened the doors. And I remember my very first member was Anne Lafollette. Like that was the very first person I remember her walking over to the table, signing up. She was the very first person we gave away these really cool. blue journals at the time as a little just extra perk.

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