SPI 911: The Master Guide to Instagram Growth with Brock Johnson
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
I don't care if you go viral. I care if you are putting food on the table, paying your bills. And on Instagram, the biggest difference maker is direct message automation. Promoting things on Instagram for the last 20 years has been click the link in my bio. And what happens when you say that is half your audience, they're not interested, but then the half that is interested, they are now being told directly by you, don't engage with this post.
go somewhere else, do something else. If instead you use direct message automation where a creator will say, comment the word blank and I will send you blank. Now your post is getting hundreds of comments. Those comments are getting instantly sent the thing that they want. You're getting more engagement, which leads to more views, which then creates like a positive feedback loop, more engagement, more views, so on and so forth.
And the fortune is in the follow-up. absolute game changer. It's proven to increase the vanity metrics of views and engagement, but it's also proven to drastically increase sales, click-through rates, and all of that. You're probably curious about Instagram, right? Well, we got the master here, Brock Johnson.
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