A more accurate way to measure consumer engagement

This is the McKinsey Podcast, where we help you make sense out of our world's toughest business challenges. Welcome to the show. I'm Lucia Rahili and I'm Roberta Fassaro. People typically look and say, who are my super consumers? And they like spend a lot of time thinking about who's spending the most time on the platform, but that's actually not the best indicator of who spends the most or who is the most valuable.

It's actually attention that drives that. That senior partner Kabir Ahuja, he's talking about a more accurate way to measure consumer engagement, and we'll hear more about that in a minute. But before we get to all that, here's what's new at McKinsey.com. We have a report about how today's foreign direct investment may shape the the future of industry and trade.

And our Strategy Champions article describes how top-performing companies design their plans and mobilize their organizations. Because especially in turbulent times, great business strategies really matter. And now our conversation with Kabir Ahuja. Kabir, thanks so much for joining us on the podcast today. Thank you for having me.

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