How To Build A Cult | Lulu Cheng Meservey

The surface area of the opportunity we have To latch on? is getting more and more fine. Which means that the hook that we need to use has to get more and more sharp. Lulu Cheng Maservi is one of the sharpest minds in communications today, having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack.

She is now the creator of Rostra. the only advisory firm focused on founder led comms. Lulu is known as the go-to strategist for CEOs, founders, and policymakers navigating high-stakes moments. In this episode, she explains how to grab attention in a noisy world filled with AI slop. Appeal to human psychology and build trust instead of farming engagement.

If someone is fighting you with stories, you have to fight with stories. Under the statistics are more powerful stories. If you're trying to relieve pressure. You don't get to change how much force is coming at you, but you can change the service area. You're not just attacking me, you're attacking all of us. The loss in trust, the loss in future prospects, customers, employees who defect, that recruit that doesn't accept the job offer. It could add up to billions.

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