#77 Steve Jobs (The NeXT Years)

When Jobs left Apple in nineteen eighty five to start another computer company from scratch The next in its name referred to Steve Jobs' next bid to shape history. To present to a grateful world the next big thing. Intermittently, the world had heard from him and his company in press releases or in stage events for the media. But though eight years had passed and the fire of ambition burned as brightly as in jobs as ever

Another business miracle had yet to materialize. Reporters who wrote about Next would often forget when exactly Next had been founded. And as late as nineteen ninety two would still refer to Next as a company that was two or three years old. An error. The jobs, of course, was happy to let stand uncorrected.

The less attention paid to his failures to repeat at next his earlier success at Apple, The more attention he could direct towards Next's future. Clean and untarnished. Always bright with possibility. Better to look anywhere but to past record.

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