What You Must Deliver to Win Customers Today
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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Alison Beard. I'm Adi Ignatius and this is the HBR Idea cast.
Adi, what was your New Year's resolution for 2026? We kind of do more predictions than resolutions. I have lots of predictions, but I guess my ongoing resolution for the year is to launch a book project. Ooh, that sounds exciting.
I can't wait to read it. Mine was a little bit simpler. It was trying for a dry January, which I mostly stuck to, though I had a sneaky glass of prosecco like two weeks in. But the point is that a lot of people are setting aspirational goals right now. not just in January, but all year long, like you, because increasingly that's what we want to spend our money on, not products or services or even enjoyable experiences, but on bettering ourselves, whether that's losing weight or learning a new language or figuring out how to do something
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