A Practical Guide to Achieving Excellence

I'm Caleb Bissinger and I'm Rufus Griskan. And this is the next big idea. Today, why anyone can achieve excellence. Even you. A few months ago, this fitness influencer named Ashton Hall went viral with a video called The Morning Routine That Changed My Life.

He wakes up at 3 52 AM, brushes his teeth, goes on his balcony to pound out pushups, dunks his face in a bowl of artisanal ice water, meditates with his shirt off. Journals with his shirt off. This all before 6 a.m. This kind of video, which by the way has been viewed more than 700 million times, this kind of video really gets under the skin of our guest today, Brad Stuhlberg.

People think that excellence means waking up at 4 a.m., having a 37-step routine, doing four cold plunges, taking 57 supplements. supplements, being an absolute robotic perfectionist on everything, winning at all costs, and then posting about it on Instagram. That is not excellence. That is a bunch of elaborate kabuki that masquerades is the real thing. The real thing, according to Brad, is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are.

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