How Susan Cain Found Her Voice
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
LinkedIn presents. Hey there, it's Rufus Griscomb and this is a bonus episode of the next big idea. Do you have a book in you? Have you ever thought about starting a podcast or a Substack? My guess is there's a decent chance that you have, because I know you're a curious
student of the world because you listen to this podcast and we live after all in a golden age of personal expression. But how do you go about building a business as a thought leader today? A decade ago things were simpler. You could focus on writing great books and trust that your agent, editor, and publishing house would take care of the rest. But if you want to succeed today,
You have to not only find your authentic voice and distinctive message, but also figure out how to systematically build an audience. You have to study all the various platforms on offer and the strategies for using them effectively. This gave us an idea. Over the years, we've gotten to know hundreds of top thinkers who found very different pathways to success in the modern media environment, why not ask them, along with the industry experts on the cutting edge of AI and social media to share what they've learned with a broader community of aspiring writers.
We already have this episode, so unlocking it is cheap and permanent: the full transcript (46 minutes, 8,070 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.
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