You're in the Hospitality Business (Whether You Know It or Not)

I'm Caleb Bissinger and I'm Rufus Grisscomb. And this is the next big idea. Today, a field guide for creating magic. Last week, we reposted my 2023 conversation with Will Gadera about how he took the idea of unreasonable hospitality and used it to transform 11 Madison Park into the best restaurant in the world. I have to tell you, I did not expect it going in, but that turned out to be one of my favorite episodes we've ever done.

Thanks, man. Yeah, it's one of my favorites too. And it's been really cool in the years since it came out to see Will's book absolutely catch fire. I mean, I I encounter it all the time out in the world. And for the last three years, Will has been on the road preaching the gospel of unreasonable hospitality to wildly disparate audiences.

He's met with finance bros and prison wardens, educators and athletes, Fortune 500 executives, small business owners, and he's come away from those conversations with two conclusions. First is that no matter who you are, you're in the hospitality business. Yeah, if you engage with people. It means you should be endeavoring to forge relationships. And one of the most powerful ways to forge lasting relationships and to engage real, true loyalty is through hospitality.

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