Jimmy Fallon and Bozoma Saint John on What It Takes for People, Products, and Brands to Break Through

Turn breakthrough ideas into real results at the virtual HBR Innovation Summit on November 12th with top CEOs and master classes on AI and growth. HBR executive subscribers attend free, with exclusive programming November 13th. Learn more at hbr.org slash innovation summit. I'm Allison Beard. And I'm Adi Ignatius, and this is HBR Idea Cast.

So Adi, you are very familiar with both of the guests on today's show. One is a comedian and talk show host. Jimmy Fallon. The other is a marketing executive turned reality TV star, Bozma St. John.

But what they have in common beyond TV is an expertise on how to create breakthrough moments for themselves, their offerings, and all of the brands that they're associated with. And we know that's really important now because it's an increasingly crowded, complex, confusing media and advertising market. Yeah, when you first told me you were going to interview Jimmy and Bose, my first thought was, okay, that's, that's pretty interesting. You know, I've interviewed Bose.

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