Why Most Course Launches Fail (and How to Fix Yours)

Hey there. Welcome to the Amy Porterfield Show. Everybody fails. Like everybody has things that they launched that didn't work and it would actually be weird if the first time you launched something and just like knocked it out of the park and was a seven-figure business because that doesn't exist.

The best thing you can do is take action because you're going to learn through that action. You're going to get feedback both from yourself, like you're going to get better at creating content, better at the messaging. And then you're also going to get feedback from the leads, from the audience, from the sales that you make. So the best thing you can do is commit to taking action and do it imperfectly. Sometimes I record the intro for an episode after I interview the guest because I don't know exactly what I want to say and I want to make sure that I align the intro with the conversation we just had.

So I'm recording it after I just interviewed my guest. And one of the things I just can't get out of my mind is that my guest, Emily Hirsch, I'll tell you about her in a moment. She said something that I've probably heard before, but for some reason in the season I'm in and the way I help my students right now and what we're focusing on, it just hit me harder. And she said, you have to remove the expectations. When you're starting something new, when you're jumping into something big, when you're trying something you've never done before, it's usually the expectations of how it should turn out.

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