SPI 905: I’m Ready to Share the Short-Form Formula for Viral Growth!
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Okay, here are some crazy stats. Video content is projected to make up about 82% of all internet traffic by the end of 2025. So basically now, which is insane. And for short form videos in particular, 90% of millennials, 92% of Gen Z say they watch short form video content frequently. or sometimes.
Boomers who are a little bit older, of course, about 58%. But of course for the younger generation, Gen Alpha and the generations to come, I mean this is 100% of their content in general. Short form content, a lot of marketers say, is the content format that they plan to invest more in next year. And around 75% of video viewing now happens on mobile devices. So here is the thing.
If you are not creating videos, you are missing out. And more specifically, if you are not creating short form videos, you are missing out on the easiest opportunity to generate views, to generate an audience, and therefore build your business on. Yes, long-form video is still king in my opinion, but the barrier to entry to create a well worthwhile long form video to create and of course then to watch as an audience member is much, much higher. The barrier to entry to a short form video audience is at an all-time low right now.
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