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This Week in Startups · 2025-12-04 · 57 min · 12,180 words

Getting past the "Cardinal Sins of Delegating" with Jonathan Swanson of Athena | E2218

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

I never had assistants or service providers and or house cleaners in my house and not a world I was part of. But when I graduated from school, I worked at the White House and the White House, I sat next to the president's executive assistants in the West Wing. And as you might imagine, these EAs were really good and it set my bar incredibly high. What if I had a team of assistants like the president has? Not the president, but what if I had that same team?

What could I accomplish? I hired my first assistant in the Philippines as we were scaling the business. She really transformed what I was capable of doing, helped me scale the business, helped me scale myself. She helped me make friends out of work, helped me meet my wife, all sorts of amazing things. The most valuable asset in the world, it's not gold or Bitcoin or Nvidia clusters, it's time.

We all have a fixed amount of time. It's forever fleeting. And Athena's mission is to give people more of that most valuable resource so they have more time to build their business, spend time with their family, whatever matters most to them. This week in Startups is brought to you by Gusto. Check out the online payroll and benefits experts with software built specifically for small business and startups.

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