Prada Group CEO: The Old Normal of Luxury, the Bet on Versace and Why Patience Beats Trends
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Hi everyone, today I'm in Milan, the heart of the Italian fashion, and I'm in extremely good company with Andrea Guera, CEO of the Prada Group. Now Andrea took over three years ago, stepped into the Prada shoes, and at that time the group has grown quarter by quarter. Miyomio is arguably now the hottest brand in luxury and you just bought Versace, so well welcome. Welcome and uh happy you're here. Now Prada is more than a hundred years old.
What what's the DNA of Prada, in short? You know, Prada is uh is a unique brand. It's uh Prada is a point of view, Prada is an opinion, Prada is culture, Prada is totally winded in certain cultural pillars such as art, architecture, literature, and has always an opinion. And how do you see that in the brand?
You can see that in a brand, you can see that in a brand in any aspect, in any location, in anything we do. There is nothing which is not thought. There is nothing which you can spot details which are out of place. There is nothing that we do by chance and not linked to a thought.
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