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The Next Big Idea · 2026-09-17 · 64 min · 11,564 words

Why Healthy Conflict Is Key to Strong Relationships

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I'm Rufus Griscomb and this is the next big idea. Today, how to fight with the people you care about. One of my weaknesses, something I've been wrestling with my whole life really, is a tendency to be conflict averse. This may have something to do with the Protestant community in which I was raised. Good people, I was told, don't make trouble.

They're polite. They avoid ruffling feathers. If something bothers you, maybe just live with it. It's a lovely way to raise a dinner guest. I'm less sure, I've concluded in years more recently, that it's the best approach to building great companies, marriages, friendships, teams.

Because the conflicts we avoid don't disappear. I've learned this the hard way over many years. They just fester inside. They quietly erode the relationships that we care about. Priya Parker has a name for this condition, unhealthy peace.

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