SPI 933: When Automation Does & Does Not Make Sense

I just got off a call with a student who told me something that made my stomach drop. He said, Pat, I automated everything that you've always taught to automate. My email sequences, my social media, my customer onboarding, even my sales calls. Now, I don't really talk much about sales calls, somebody else helped them with that, but here's what he said. My revenue went up 40%, but he lost three of his biggest clients in two months.

They said that he felt robotic. That's what one of them said. And I imagine the others felt the same way. This is the dark side of scaling a business that nobody talks about. And if you're listening to this right now, there's a good chance that you're either heading toward this cliff or maybe you've already fallen off.

Because here is what is happening. We're living in this AI everything, right? Automate everything, scale everything world where the advice is always remove yourself from the business, right? Passive income so that the money can come in and you can remove yourself entirely. Now that advice isn't wrong.

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