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EntreLeadership · 2026-07-13 · 46 min · 8,623 words

What Every Business Owner Can Learn From U-Haul's Growth

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Building a successful business is hard. Making sure it stays successful is even harder. And Joe Schoen has spent nearly 40 years learning that firsthand as the CEO of of U-Haul. His parents founded the company in 1945, and when he took over, he had to answer the question every second generation owner faces.

How do you keep a company growing without messing up what made it great in the first place? On this episode, Joe shares how U-Haul continues to solve customer problems 80 years after they started and the leadership principles that have helped the company thrive across multiple generations. If you want to know the secret to building a business that outlasts you, listen in. Okay, so Joe, I've done a little research, but I want our audience to hear this.

I want them to hear the origin story of how U-Haul comes to play because we love how, you know, businesses start to just become a solution to a problem. And I want to hear about this road trip. That I think is the origin story. Share that with us. Well, my father ended up in the Navy during World War II and he was stationed in Corona, California.

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