#814: Chatri Sityodtong, CEO of ONE Championship — From Dirt Poor to Top-10 Sports-Media Franchise, The $100M Breakfast, Dominating Social Media (30B+ Views/Year), Key Strategic Decisions, and The Moneyball of Fight Matchmaking

Alright, all right, all right. Good day, ladies and gyms, boys and girls, welcome to another episode of the Tim Ferriss Show, where it is my job. That's me. To tease out the lessons learned. Habits, routines, frameworks, anything at all. Favorite books, who knows, that you can apply to your own lives.

My interview today was so much fun. I just wrapped it. It was with none other than Cha Siddyatong. Now if you don't know that name. You will. And that is because Cha Tree is the founder and CEO of One. You might know it as One Championship. And if you don't know it, you're about to know it. It is one of the top ten biggest sports media properties in the world.

In terms of viewership and engagement. Right alongside the NBA Formula One Champions League and Premier League. With global broadcast reach to a hundred and ninety five countries. It is the largest sports media property in Asia. One is a celebration of Asia's great cultural treasure, martial arts.

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