Niels B. Christiansen: Leading LEGO, Competing in the Digital Age, and Shaping Creative Minds
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Hi everyone, today we are exploring the building blocks of one of the world's most beloved brands, Lego. And I'm here with Niles Christiansen. We've led Lego since 2017 and we are going to learn about their remarkable business model and what makes these companies so special. So warm welcome. Thank you very much. I was on um I was on the train last weekend. Down from the Norwegian mountains, and I happen to sit next to this lady.
And um I was preparing for this uh for this podcast and I asked her, Hey, what would you what would you What do you want to ask? The CEO of Lego. And then she went completely silent. And she said.
If you meet the CEO of Lego You have to thank him. For having made My sixteen year old son interested in engineering.
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