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The McKinsey Podcast · 2026-11-13 · 22 min · 3,983 words

Always orbiting: How consumers plan travel experiences now

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I were CEO today in the travel industry, I would start to think about if you want to keep the the bookings that you have. building that emotionality, the story, the feeling around it, I think will become increasingly important. Cause I think you're seeing more and more in the tools have empowered people to revisit Um, on a continual basis, and people are taking that opportunity to change. That's McKinsey partner Alex Gersovitz. He's talking about how the sheer number of travel influences and options have changed the way people plan and book their trips.

So instead of committing to a choice, travelers are changing their minds if something better comes along. Alex joins me and McKinse partner Margot Constantine to talk about what that means for hotels, airlines, and travel platforms. Okay, Roberta. Be honest. When you're making your travel plans

Do you look And then book. And then look again. So I do. I I

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