transcript · 8,772 words

#122 Robert Cialdini - The Principles of Persuasion

Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

Joe Gerard He was the world's greatest sales person according to the Guinness Book of Records. He sold automobiles, Chevrolets. For everybody who ever bought a car from him.

Every month they would receive a greeting card for him, depending on the holiday that month. Okay. said one thing Inside card. I like you.

Joe Gerard. For Joe Gerard, he said That was important. It's not just that we like people who Are like us.

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