How to Know if Your Marketing Is Working

At some point you hit a ceiling. You've hustled, bootstrapped, been scrappy, built something real, but then you realize you can't market your way to the next level with just your time and duct tape anymore. So the question is, when you're finally ready to invest real dollars into marketing, where the heck should that money go? Today, Entre Leadership's John Falkins and Ramsey's chief marketing officer, our CMO, Jen Siewardson, will walk you through how smart business owners make intentional and effective marketing investments, from hiring the right person to knowing if you're actually getting your money's worth. Let's get into it.

All right, Jen, so we've already talked a little bit about kind of how to get started with marketing. What are some low-cost ways to do that? Let's talk about kind of the next season when things are really starting to roll and maybe uh you're wanting to build a team, you know, to do the marketing for you or maybe even hire an agency. What advice, what what comes to mind for you around that that season of business for somebody? Yeah, so whether you're hiring somebody in or talking to an agency and wanting to hire an outside

source your marketing. It's really important. You know, I I've said before, this isn't rocket science. Right. And while it may not be your expertise, you are very capable as the business owner to fully understand everything that's being proposed and how it's going to be tracked in over time, right?

We already have this episode, so unlocking it is cheap and permanent: the full transcript (12 minutes, 2,084 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 5 episodes for $3.49, and monthly plans are cheaper still.