Panera Founder Ron Shaich

I've done this now. Over half a century. I was part of building bakery cafes in America between Old Bon Pen Panera. These were of the dominant brands. How do you develop the long term thinking that you've brought to all these different concepts. I have an expression. I'm long term greedy, not short term stupid. Now it seems so obvious, but how did you hit on this insight at the time? I think that the most powerful skill.

that I have as a business person and what I would Challenge entrepreneurs. to acquire. Is the skill of talk to me about the difficulties of running a business, the family costs, the social costs.

Doing anything. That's takes powerful commitment. That commitment owns you. You don't own it. There's a Very real personal price.

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