SPI 880: The ONE & ONLY Marketing Strategy that Matters

Today I want to tell you about the only marketing strategy that matters. Yes, there are a million different things you can do to grow your brand, whether you're just starting out or you've been doing this for a while, you have a new product, you want to get it out there. Yes, of course, you could do ads and things like that to amplify your messaging, to get your product in front of more people, but there's one thing that's gonna help you win more than anything. And that is word of mouth.

And word of mouth is a strategy that we all know we want word of mouth. It's ideal for it to happen. People like Seth Godin have written about this, talking about the purple cow that you might see on a freeway. You stop and you talk about it because it's a purple cow. Every other cow is brown or white or black, but you see a purple cow, you talk about it.

But we haven't really gone deep into how to do this. And let me tell you a story. Recently I just came back from Tampa Bay, Florida, and I had held an event there for 5,000 plus attendees. It sold out.

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