Brainstorming $100M Ideas with the $1B+ King of Brands

So We have. With us today, the King of Commerce. The Titan of Target. The big man of the brand, Eric Ryan is here.

I feel like I can rule the world, I know I can be what I want to I'm putting my all in it like my day's off on the road, let's travel never. Sit on a lot of people's shelves. There's some in my kitchen right now. Method soap, uh, Ollie Gummies that my kids have every day. Uh Welly Band Aids and then your investor and a whole bunch more. So You are here and you're kind of

Uh the magic man when it comes to reinventing consumer categories. So When we did our call before this. We agreed to do two things. I said, I want to know your playbook. How do you do this? How do you go into the category and figure out which product to select and how to disrupt it? And you have this like four step process or whatever you outlined to be.

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