#384 Ken Griffin: Founder of Citadel and Citadel Securities

There's a book that Ken Griffin recommends reading. It's called Hardball, and the subtitle of that book Is are you playing to play? Are you playing to win? It is a book. about extreme winners and some of the best operators in business. And there's a line in that book. That sounds like it could have been written by any of the almost four hundred historically great founders that you and I have studied on this podcast so far.

It says. If you have not examined your costs in detail. It is very likely that there exists. Lurking somewhere in your cost structure. A major opportunity to improve your profits.

Weaken your competitors and expand your influence. The first move. is to drive down your cost faster than your competitors can. and use that savings to upset. their strategies. Two weeks ago. I told you about Todd Graves, who owns ninety percent of his business, over ninety percent of his business.

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