Growing an Amazon Business Through Storytelling, Customer Experience, and Giving Back with Mordy Kurtz

Boom, shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the All-in-One Sales and Marketing Platform. Today's episode is one of three special interviews I recorded with entrepreneurs who have built successful businesses selling an Amazon store. And I recorded these interviews on site at Amazon Accelerates 2026, Amazon's annual seller conference. Here's a stat that might surprise you: more than 60% of sales in Amazon stores come from independent sellers, most of which are small and medium sized businesses. Could be you one day for your nation. And we'll be diving in as soon as we get back from thinking. Our sponsors. Stop duct taping your business together. Highlevel runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30-day free trial plus my exclusive bonus stack that includes weekly office hours with me and much more. Visit highlevelfire.com. Hi.

level fire таcom Morty Kurtz is the chief marketing officer at The Boxery, a family founded packaging and shipping supplies company with 65 employees. And since joining in 2018, he's helped drive their brands growth through creative marketing, content, and customer focused storytelling. The boxery has sold on Amazon for about fifteen years, doubling its Amazon sales in twenty twenty five and projecting another fifty percent increase in twenty twenty six. So, Morty, welcome. And just going back to twenty eighteen, why the boxery? Thank you for having me first. Great to be here. Um that is a great question. Enjoy it.

The boxery, I think there's a there's a few things that come to mind there. First off, it's actually an industry that is Everywhere. Right, boxes are everywhere, people are always ordering stuff online. So it's like this silent partner that's everywhere in your house or your doorstep. It's a very consistent and solid space to be in.

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