The 6 Principles for Writing Messages People Won't Swipe Away

For a lot of folks the business idea, the hard part is getting it out into the world, which means building a website and figuring out how to take payments. We've used Shopify for the AAM store for years, and what I love about it is how easy it is to get a business where you're selling stuff up and running quickly. You don't need to know how to build a website. Shopify's pre-built themes and AI site builder let you launch a professional looking site without ever touching a line of code.

And once you're live, you can sell everywhere people shop, online, in person, across social media, and even in AI chats. Shopify checkout with ShopPay converts up to 36% higher than the competition, meaning more customers actually buy. And Sidekick, Shopify's AI e-commerce expert can help you manage almost any business task with a single prompt, including setting up holiday discounts. The reason to move now is Black Friday. Launch before it and you're open during the time of year when more people are already shopping and ready to buy.

If you're ready to launch your business before Black Friday, go to Shopify.com slash manliness to start your free trial. That's shopify.com slash manliness, go to shopify.com slash manliness to hear your first. During the holidays, all the food planning typically goes into those big dinners. Nobody plans for the meals in between, and with the kids' activities and holiday shopping, those meals at our house usually end up being whatever's fastest. And that usually means fast food, which isn't great.

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