#132 Edwin Land (Steve Jobs's Hero)

High technological drama. was the way Edwin Land described his company's situation in the spring of nineteen seventy one. This phrase impressed me more than any other single thing I had read from him. Perhaps because it was so characteristic of his entire outlook and approaching At the time he said it.

The S X seventy camera system. One of the dreams of Lan's life. had already cost millions of dollars, and had not yet turned back a dime. The company was establishing manufacturing capability and experiencing growing pains in the process. And the solutions to the myriad of scientific issues attending the camera's evolution were looming

Just out of reach. I could easily imagine other corporate leaders who of international stature retreating behind such well worn expressions as negative cash flow Unfavorable balances. And unforeseen developmental increments.

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