#170 Claude Hopkins (A Life in Advertising)

This book is not written as a personal history. But it's a business story. I've tried to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping, which I did.

Any man who by a lifetime of excessive application learns more about anything than others Owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I've tried to do.

My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years. In a vortex of advertising. Naturally.

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